News partnered up with La Roche-Posay Switzerland partnered up with La Roche-Posay Switzerland with their joint vision to enable eczema patients to live a healthier and happier life.

Start-ups Meet Pharma 2019 participant, is offering a so-called “fast-track to a happy skin”, meaning that they are cutting the time from diagnosis to happy skin from many years/decades down to just a couple of months. They do this by digitizing the current eczema therapy guidline, adding science-based holistic elements to it and boosting it with data and Artificial Intelligence. The Swiss company thereby replaces the lengthy doctor hopping by sending all the expert knowledge on the patient´s phone and they identify the patient´s very own trigger factors and skin supporters by relying on their AI.

“The challenge today is that patients get treated with a one-size-fits-all approach. This forces them to customize their own treatment plan by doing a year/decade-long journey of “expert hopping” (i.e. dermatologists, allergists, pediatrists, GP, nutritionists, psychologists etc.) and “trial and error” to find out the medication and cremes that help and the allergens, nutrition and behaviour that trigger flare-ups. We want to change this since we know the challenges of being patients ourselves. We use AI to cut the time between diagnosis and a happy skin (= therapy success) from many years/decades to just a couple of weeks“- says Jeremy Henrichs, CEO & co-founder of about their solution.


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NALA is going to implement additional product information for relevant eczema products on the NALA app – including the possibility to order their favourite La Roche-Posay products directly through the app. La Roche-Posay Switzerland is going to present the NALA app to their broad network of dermatologists, paediatricians and customers in Switzerland. All this to enable eczema patients to live a healthier and happier life.“