Mecasa is a Stuttgart-based startup that develops an online placement platform for home care workers from Eastern Europe, a place where seniors are being matched with caregivers based on individual character traits. At the core of the innovation is the Mecasa psychological matching model that was developed in cooperation with Heidelberg University. The algorithm aligns a caregiver’s personality, values, individual way of caring, and communication patterns with the respective senior’s social preferences in terms of caregiving style and interpersonal communication. The platform also facilitates the entire initiation process with automated document checks, and it establishes transparency through reviews, ratings and certification. In addition to the digital approach, there is also a personal contact for each family, available by phone or in person for questions and requests. As a result, people in need of support thus live longer and more independently in their own homes and caregivers can create long-term employment relationships.
Three years after its establishment, Mecasa has already gained quite the reputation. The startup was chosen by the Massachusetts Institute of Technology ( MIT) as the European winner of the Inclusive Innovation Challenge, they worked with with the German Institute for Standardization (DIN) to develop the first quality standard for the placement of home care workers, received the Demography Excellence Award 2019 and in 2020 they announced additional funding from the European Union’s Horizon 2020 innovation program.