The award is aimed at entrepreneurs who have the courage and commitment to pursue the question of what can be done even better, where there is even more potential. This year it is awarded for the 10th time and is active under the motto #losmachen. The winning teams had the chance to visit the Chancellery.
Monika Grütters, Minister of State and Federal Government Commissioner for Culture and the Media, said: “Every single business idea of the awardees convinces through the clever examination of the present, through the visionary view of the future and through the power of imagination – and this is exactly what the promotion of the culture and creative industries is all about. After all, imagination and ideas are the basis of our society’s sustainability. Creatives, artists and pioneers contribute with their work to finding solutions for a sustainable, better world”.
Living Brain is active in the field of medicine: virtual reality is used to treat cognitive impairments of patients with neurological diseases. In Germany, 4.5 million people suffer from cognitive impairments caused by neurological diseases, i.e. difficulties with memory, attention or concentration. People affected have to learn again to do everyday things on their own. In addition, scenarios close to everyday life, such as a kitchen or a garden, are used: In virtual reality, skills are trained in a playful way, such as planting vegetables or preparing a dish in a kitchen. In combination with psychological learning strategies, neuronal pathways can reconnect at an early stage. The team led by Barbara Stegmann, Till Ikemann and Julian Specht wants to enable those affected to carry out their training independently of time and place. Where pen and paper are still the common training medium today, Living Brain is breaking new ground – and thus enabling training that is intended to make it easier to return to everyday life.
The award is organized by the u-institut für unternehmerisches Denken und Handeln e.V. (u-institut for Entrepreneurial Thinking and Action). Its sponsor is the Initiative Kultur- und Kreativwirtschaft of the Federal Government of Germany (Initiative for Cultural and Creative Industries), a project of the Federal Ministry of Economics and Energy and the Federal Government Commissioner for Culture and the Media.
More information on Living brain can be found here.